Portuguesiño Campaign

During the qualifiers, we used a cultural trigger as the boost to start the conversations among people: the portuñol habit.

Silvio

To activate the Trophy Tour WW, we've invited people to meet Silvio Gazzaniga, the FIFA'S World Cup Trophy Creator

Anthem Activation

To leverage the brand's anthem and also to power up the partnership between Coca-Cola and McDonald's, we'd created an unique experience in MD's restaurants.

Game Time Content Project

During the games, we created a series of stories, showing the diversity of the soccer community. And the presentar was the ball.