WHO I AM
Multiple Personalities
Hello! I’m Gustavo Otto, a multifaceted, results-driven marketing executive with over two decades of proven expertise in all facets of brand building, digital transformation, and content management across numerous industries and verticals.
Throughout my career, I have generated a strong reputation as a natural innovator and strategist, adept in utilising complex operational metrics and analytics technology to harness new growth opportunities and secure a competitive industry advantage.
The actual complexity of marketing environments today made things a little bit more more complex and as marketers, we need to make things easy, clear and simple. I’m always searching ways to understand the world, people, culture and market and creating ways to make brand's intentions make sense and become clear purposes to talk with people's needs.
My primary areas of expertise lie in promotional campaign development and transformative digital initiatives. Well-versed in market research and analysis, I am consistently able to align strategies with current consumer trends and long-range business goals.
So, I do what needs to be done to help brands and people who are struggling to reach their aims and challenges in a meaningful way. And clear, simple and easy.
I’ve also worn many hats in my career as a creative, brand strategist, media, researcher, UX, designer and marketer. As a result, I have a unique ability to manage different people and skills, multi-disciplinary projects and to navigate complex challenges.
Because of this, some recent experiences in my life taught me that my value as a company asset boils down to the following:
- I am a multi-linguistic: can talk about brand, creativity, technology, innovation, design, user experience, content production, media, consumer behaviour, salesperson, client, marketer. Understanding means fewer missteps, and missteps cost a fortune.
- I’m not afraid about to work hard and intense. But life balance is required to keep walking in a good direction.
- I can inspire people to make them achieve their best and manage the vibe in the work. And this makes a huge difference everyday.
- I have Big Ideas. But Execution also matters, and I do execution. And like it!
- I am a disruptive person and love challenges and be challenged. Excite me and make me work super motivated
I love making new discoveries, gain knowledge and know people. You can reach out if you want to talk about tech, innovation, consumer behaviour, culture, music, trips, food and dogs. Yes. I’m a lover and love to love things, people and what I’m doing.
Specialities: Marketing; Strategy; Branding; Creative Direction; Design; Innovation; POS; Product Design; Social Media; Web Development; Web Analytics; CRM; UX; Research;