Increase penetration, Awareness to the FIFA partnership and Motivate Influencers
COCA-COLA
FIFA WORLDCUP ACTIVATION PROGRAM
Problem:
Increase penetration and consumption among Colombia, Ecuador, Venezuela, Central America and Caribbean Islands during the FiFA World Cup in 2014, even in countries that their home team was not classified.
Solution:
Create a mix of communication, activations and brand content to connect people and make them live the World Cup starting in January 2014.
COCA-COLA
GIFT BOTTLE
Increase Consumption of RTD package
Problem:
In Colombia, X-Mas has a huge connection with people. There is a month of festivities and the sharing packages are really well used during the events. But, how to increase the personal packs consumption?
Solution:
Create a special series of ready to drink Coke that people can offer to friends as a gift
Awareness and Motivate Influencers
COCA-COLA
SMILE BACK PROJET
Problem:
Reinforce the brand as a beacon of optimism vision and also, reinforce the relationship with some countries all around the world
Solution:
Use the positioning to create an experience action that allows the brand to provoke a immediate positive response in people, using their values and products to do this
L'OREAL PARIS
ELSEVE'S NEW FRANCHISE
Launch New Product and Motivate Community
Problem:
The Elseve brand needs to be more close to the consumers, create more awareness about the brand and increase their market penetration
Solution:
We take the opportunity to a new franchise launching to establish a new narrative with consumers and making the brand become a service brand that help women to download all Elseve’s knowledge to improve their hairs, one of the biggest passions of the brazilian women.
Awareness and Motivate Influencers
CORAL PAINTS
UNEXPECTED COURTS
Problem:
Coral was not a partner from COB during the Olympic Games Placed in Rio de Janeiro in 2016, but the brand wanted to take part from the celebration.
Solution:
We use the "gambiarra" concept to connect the brand with the Games, creating a series of special activations all along the favelas and giving to them a legacy during and after the games
IPHONE
FAVELAGRAFIA
Conquer New Audiences and Motivate Influencers
Problem:
turbinate the awareness and conversation about the new features of the iPhone 6 camera
Solution:
We used photographers from favelas in Rio de Janeiro to change the bad perception and worst narrative the media use to show about their communities, using only an iPhone and taking pictures
Branding and Motivate Community
JACARÉ MODA
Problem:
Anybody knows the amazing work Jacaré Moda, a model agency placed in the Favela do Jacarezinho, do in terms to grant access and income to a lot of young people from Jacarezinho
Solution:
We create a fashion film to expose the POV of the company and launch their positioning. All made in Jacarezinho with people from Jacaré Moda.
Media Productivity
OI
X-FACTOR
Problem:
Oi bought the partnership of the Brazilian X-Facto edition. The commercial agreement was to basic and will only create awareness, but we wanted push the brand engagement through music territory
Solution:
We created the connetion between the program and the digital, creating a special content project to reinforce the brand positioning “Better Together”.