Reinforce Brand Awareness and Promote Trial
BURGER KING
Problem:
In the early years of the brand in Brazil, people didn't know the brand very well and didn't want it to try it Whopper
Solution:
We discovered that people that tryed to a Whopper didn't know how to explain the flavor and the only way they could explain was saying big and bold bad words, (that we used in the campaign
BOB'S
Confront Competitor
Problem:
Bob’s created the Ovomaltine milk-shake and the product become a huge success. But, in 2016, McDonand’s bought the Ovomaltine’s naming right to the category.
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Solution:
People are crazy about Bob’s Ovomaltine’s milk-shake. So, based on the product love, we decided to confront McDonald’s activating our fans community and creating a cultural fight with the clown company.
Repositioning
BR GAS STATION
Problem:
With the Car-Wash scandal, the BR brand decrease their admiration and preference by brazilian car users
Solution:
We decided not to talk about BR and break all the narrative BR had previously. We put all the focus in the people and what they do in their life using their car, saying that we do what we do to make their journey better
BR GAS STATION
PREMMIA
Increasing Penetration with Premmia Program
Problem:
Premmia is the customer fidelity program from BR Petro Station, but the program is the worst program in all category.
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Solution:
Through a understanting of the target interests and habits, we've created a content project drived by a media segmentation to deliver the right interest to the right consumer, using the benefits the program have. In other words, we only use data intelligence and creativity to offer in a different way the same benefit
Increase Penetration
OI
APP MINHA OI
Problem:
One of the biggest issues in the Oi’s relationship with people are the Customer Care area. People think that Oi doesn’t want to solve their problems
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Solution:
The company created a special APP called Minha Oi (My Oi) to increase their relation and digitalize some of the most commented problemas. We decided to create a special sereis of content to explain how the app could help people.
OI
TOTAL/PLAY
Confront Competitors
Problem:
The Oi’s internet offer is not the better or biggest size in the market and we need to increase the sales
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Solution:
Unify the offer, creating a special content project to offer TV, fone and internet using all the media channels and understanding the way the target uses them to create the right content to the right contact point
Awareness and Increase Penetration
SPRITE
GRAFFITI
Problem:
Sprite is a not consistent brand among The Coca-Cola Company portfolio. Their results are consistently connected with the Media Spending and the Brand Awareness are really fragmented in Brazilian Market.
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Solution:
Use the new Brand’s positioning to start a long term relationship platform with teens.