Some important stuff I did.
Hope to achieve more.

Launching of a Curly Hair treatment to L’Oreal Paris that renovated the brand, put Elseve brand as a leader  and also helped the Brazilian operation to win a important WW L’Oreal’s Award in Paris

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Reintroduction of the Maybelline Brand in Brazil. And further more, creating one of the most successful digital projects to the brand, named “Colossal Fever”.

Implementation of Coke.FM and Coke.TV in LATAM, a full digital project

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Developed a special content project to FiFA World Cup to be aired in Coke.TV, that achieved the highest  results in terms of audience among teens and purchase intention

Leading global projects to Fuze Tea launching, Sprite, Coca-Cola Meals and Coca-Cola Trophy Tour and LATAM projects to Fuze Tea, Sprite, Waters, Live Positively, Coca-Cola Meals and Teens, including digital activations. 

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Responsible for the creation and implementation of L’Oreal Paris' Influencers strategy that  had become a global benchmark among L’Oreal Company and Brands

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Launch the first service ever in WhatsApp for a hair brand to launch a new franchise among Elseve’s Brand 

Started a new area in NBS, using entrepreneurship as the basis to create new income and add a new vision to the NBS. The area is NBS.Genius and is focused to use Big and Small data to accelerate business and creativity to answer business problems. We got the ROI in the first 6 months and added around + U$ 5MM in new income during the thoughtest Brazilian Economic crises ever

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Responsible for one of the most famous Digital Campaigns in Brazil in 2016 to Bob’s Ovomaltine’s Milk Shake. The campaign explode in the internet and made the Mc Donald’s’ launch become irrelevant. #MilkFake